Defining Digital Marketing Goals

 

Many companies measure the success of online advertising or social media simply by the increase in web traffic versus their usual traffic volume. Defining your goals is the ideal place to start for online advertising, search marketing, online branding, or social media. For many, it isn’t until afterwards, or in hindsight, that it’s realized how important that a cohesive strategy has all moving parts working together. From search to content to public relations and literally all aspects of marketing.

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