First Impressions With Digital Branding
This is a question asked subconsciously by most customers before they’ll commit. There’s a lot to be said about what others say about you. The consensus can can determine your fate.
Let’s assume your site looks fine. But that isn’t always what it takes to convert alone. You’re online brand is only as likeable as perception dictates, and influencing this drives conversion.
In many cases, a prospect has found you and before they click to buy, they hesitate. Who are you? Next thing you know they have a new tab open on their browser and their not searching a product anymore, they’re searching you.
Ever wonder how it is that some brands manage to leap ahead, even when they don’t focus on things like quality, price, or customers?
Beyond the site itself, content strategies have influence over customer decision. Managing perception is often something overlooked unless a pr crisis surfaces. Not always the way to go.
Stop racing after every new fad and focus on making consistent, emotional connections with consumers. If you stand for nothing, you fall for everything.
– Kevin Roberts, CEO, Saatchi & Saatchi
It’s easier to love a brand when the brand loves you back.
– Seth Godin
You can dress up a pig, but it’s still a pig. Or is it? Influence shapes perception, and it’s a powerful strategy towards digital and conventional branding.
Slap a website together and hang out your shingle, if only it were that easy. Reputation management still has some growing to do.