40 Social Media Case Studies

18 Nov

One of my favorite examples of an effective social media marketing campaign would have to be the one for Best Job in the World. Countless media mentions, lots of buzz, and thousands of blog entries. Not to mention the 35,000 people that applied for the job.

Created by the Queensland Tourism Board in Australia, they asked prospective employees to post one-minute application videos to YouTube so they could create a short list, and choose someone (eventually) to be the caretaker for Hamilton Island for six months.

The only real task as caretaker would be to blog about how much fun he or she is having doing their “job”. As promised, here’s a few social media case studies worth looking at…


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