Recent Articles

Social vs Influence

Social vs Influence

[ 0 ] March 7, 2013 |

Social doesn’t convert, at least not like blogs is what a new report says. In the latest findings of Technorati’s 2013 Digital Influence Report, it discusses how “consumers are turning to blogs when looking to make a purchase.” It should come as no surprise that blogs outrank social when it comes to influence, they’re often a viable [...]

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Strategy vs Quick Wins

Strategy vs Quick Wins

[ 0 ] March 5, 2013 |

There’s something to be said for quick wins, but without strategy for the long term, it comes at a price. Developing an online business around instant results is the short sighted approach of many entrepreneurs that lack vision or marketing insight to building a brand. While it’s an understandable path for many, it can be [...]

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Who Am I Dealing With?

Who Am I Dealing With?

[ 0 ] March 3, 2013 |

This is a question asked subconsciously by most customers before they’ll commit. There’s a lot to be said about what others say about you. The consensus can can determine your fate. Let’s assume your site looks fine. But that isn’t always what it takes to convert alone. You’re online brand is only as likable as perception dictates, and influencing [...]

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Internet Marketing Roots

Internet Marketing Roots

[ 0 ] January 5, 2013 |

Many companies measure the success of online advertising or social media simply by the increase in web traffic versus their usual traffic volume. Defining your goals is the ideal place to start for online advertising, search marketing, online branding, or social media. Some of the goals you might pursue for these are; Search Engine Rankings – [...]

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Social Media – Vancouver Earthquake

Social Media – Vancouver Earthquake

[ 0 ] October 27, 2012 |

While sitting in our apartment in Vancouver, we felt a swaying motion. It was hard to ignore the plants and vertical blinds moving. Realizing it’s an earthquake, I checked Google News for any info. Nothing. Then I searched twitter and found lots of people mentioning it. To see in real-time, I went to monitter.com As [...]

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Humanizing Digital Brand Perception

Humanizing Digital Brand Perception

[ 0 ] October 9, 2012 |

There’s a lot of noise out there, struggling for your attention. Companies compete on a number of measures like quality, price, selection and similar. It’s more mandatory than strategic to try and compete with this approach, but you aren’t limited to one option either, leaving one strategy worth exploring wide open. Developing a bond with [...]

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Digital Media

Digital Media

[ 0 ] September 6, 2012 |

America’s fastest growing companies had one thing in common – digital media. It comes as no surprise that Facebook sits at the top, or that New York was the leading metro.

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Marketing Disruptions and Innovation

Marketing Disruptions and Innovation

[ 0 ] August 12, 2012 |

Marketing has talked about using SWOTs to find that USP (unique selling proposition) for years, but change to the process is at work, and its called disruption. Disruption Marketing is about creating new opportunities and possibly shaking up the norm. The concept isn’t that new, but the approach is becoming more main stream as a [...]

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