40 Social Media Case Studies

[ 0 ] July 24, 2012 |

One of my favorite examples of an effective social media marketing campaign would have to be the one for Best Job in the World. Countless media mentions, lots of buzz, and thousands of blog entries. Not to mention the 35,000 people that applied for the job.

Created by the Queensland Tourism Board in Australia, they asked prospective employees to post one-minute application videos to YouTube so they could create a short list, and choose someone (eventually) to be the caretaker for Hamilton Island for six months. The only real task as caretaker would be to blog about how much fun he or she is having doing their “job”.


As promised, here’s a few social media case studies worth looking at…

3 Things We Can Learn From IKEA’s Facebook Campaign

How Does Microsoft Do Social Media Marketing?

Old Spice Social Campaign Case Study Video

Social Media and Car Insurance: A Match Made in Heaven?

The NBA’s Social Media Strategy

Best Buy: A social media case study

Being HUGE on Twitter – A Small Business Case Study

Old Spice – The Man Your Content Could Smell Like

How Social Media Helped Cisco Shave $100,000+ Off a Product Launch

Case study: The Home Depot

Twitter ROI Case Study – Dell Generates $3 Million in Sales Utilizing Twitter

Social Media case study – Dairy Queen

Canadian Social Media Case Study: Loblaw

Case Study: How To Blatantly Advertise Through Social Media And Get Away With It – H&R Block

Hotel Social Media Case Study: Fairmont Chicago

LEGO Click case study

Clorox: Rewiring The Brand Experience With Social Media

Social Media Marketing Case Study – Twitter Drives Traffic, Sales

Molson Canada – Harvard Business Review – Social Media Case Study

Also see:
5 B2B Social Media Winners
How Social Media Drives New Business
Barack Obama’s Social Mediea lessons for business
http://www.debbieweil.com/blog/list-of-67-big-brand-corporate-blogs/
26 social media marketing examples
300+ case studies for social media
Social media case studies from Nokia, Disney, NBC, and 17 more
Social Media ROI and the Pepsi Refresh Project
6 Social Media Marketing Case Study Lessons
Working With Your Brand Enthusiasts, Not Against Them
Integrating PR and Social Media
Understanding Luxury Brands and Social Media
3 Killer Social Media Case Studies from SMC San Francisco
5 Case Studies Of Social Media’s Viral Power
Marketing lessons from the [Grateful] Dead – David Meerman Scott
Breakdown: 4 Ways Brands Are Earning and Buying– Followers on Twitter
Why does Comcast care about Twitter?
Influence Versus Popularity on Twitter: Celebrity Kim Kardashian Social Media Case Study
1000 + Social Media Marketing Examples – Peter Kim

http://www.womma.org/casestudy/
http://mashable.com/2008/07/23/corporate-social-media/
http://nowisgone.com/case-studies/
http://www.getelastic.com/social-media-examples/

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Category: Marketing, Social Media

About the Author ()

Mark Nicholson works with companies to create inbound marketing and digital strategy.

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