There was a time when advertising simply required choosing a demographic, channels like print, broadcast, or outdoor, and making some choices based on KPI metrics like readership, viewers, listeners, traffic counts, and GRP’s. Over the last few years marketing budgets are seeing an increasing shift to digital marketing. With budgets tightening, there was a natural [...]
A great presentation, not only does it discuss branding and how advertising adds value, it also provides an interesting look at perceived value.
For many ad agencies, building a mini site for a client is often the answer to a new campaign. It allows creative control, a chance to grab a cool domain, and to create something fresh as an extension instead of being tied to the brand identity guidelines. What most advertising agencies and businesses don’t realize [...]
It’s now recognized that online branding is more than banners ads to raise awareness. As marketers looks for ways to stretch advertising dollars, the web has become mainstream for branding online, but with little information on just how create an Internet branding strategy, this post hopefully provides its readers a place to start for the vast [...]
Social doesn’t convert, at least not like blogs is what a new report says. In the latest findings of Technorati’s 2013 Digital Influence Report, it discusses how “consumers are turning to blogs when looking to make a purchase.” It should come as no surprise that blogs outrank social when it comes to influence, they’re often a viable [...]
Internet Branding Is Key To Today’s Marketing
Internet Branding may still be in its infancy, with social media attracting most of the attention and buzz. But its an integral part of the online brand building process, and only one aspect to a larger picture. While its a separate channel than offline marketing, its critical to include with the web being what it [...]
There’s an interesting article at BusinessWeek that talks about the self-proclaimed experts of Social Media. I’ve felt similar sentiments on occassion, and while I believe that social media is an important part to online branding, I’ve noticed that a lot of people have jumped on board the social media band wagon. And most of them seem to [...]
Digital Branding – The Marketing Shift
Marketers often forget the value of online branding. It’s a relatively new concept that’s proving to be challenging for some. Much like branding in general, its about the intangibles, but not entirely. Digital branding is about building equity through the online marketing channels available, and your online visibility. These can be broken down into a [...]
There’s something to be said for quick wins, but without strategy for the long term, it comes at a price. Developing an online business around instant results is the short sighted approach of many entrepreneurs that lack vision or marketing insight to building a brand. While it’s an understandable path for many, it can be [...]
This is a question asked subconsciously by most customers before they’ll commit. There’s a lot to be said about what others say about you. The consensus can can determine your fate. Let’s assume your site looks fine. But that isn’t always what it takes to convert alone. You’re online brand is only as likable as perception dictates, and influencing [...]
