There’s an interesting article at BusinessWeek that talks about the self-proclaimed experts of Social Media. I’ve felt similar sentiments on occassion, and while I believe that social media is an important part to online branding, I’ve noticed that a lot of people have jumped on board the social media band wagon. And most of them seem to [...]
Marketers often forget the value of online branding. It’s a relatively new concept that’s proving to be challenging for some. Much like branding in general, its about the intangibles, but not entirely. Digital branding is about building equity through the online marketing channels available, and your online visibility. These can be broken down into a [...]
There was a time when advertising simply required choosing a demographic, channels like print, broadcast, or outdoor, and making some choices based on KPI metrics like readership, viewers, listeners, traffic counts, and GRP’s. Over the last few years marketing budgets are seeing an increasing shift to digital marketing. With budgets tightening, there was a natural [...]
Let’s clear the air and get this in the open to remove any misconceptions. They aren’t one and the same, but one can have a significant impact on the other. Online branding and SEO (along with social media to some extent) have shown an increasing value to each other in the last few years, but [...]
Great brands aren’t only built by advertising, they have a story to tell. Marketing and advertising might be tools of the trade, but they are merely devices for getting the story out so it can be shared. Social media has become a game changer that works well with SEO, complimenting online PR to drive the [...]
For many ad agencies, building a mini site for a client is often the answer to a new campaign. It allows creative control, a chance to grab a cool domain, and to create something fresh as an extension instead of being tied to the brand identity guidelines. What most advertising agencies and businesses don’t realize [...]
In an interview entitled Common Mistakes of Marketing Creatives and CEOs, Keith Reinhard (Chairman Emeritus of DDB) explains… “When I was growing up in the industry, let me entertain you, let me make you smile, I’m very versatile, it was one way.” Advertising was this way for decades, and what may have worked for the [...]
Did you know that 70% of bloggers write about brands organically? And almost half of that is product reviews? According to Jupiter Research, 52% of readers say blogs factored into the critical moment they decided to buy. And over 40% of online moms use social media for prodict recommendations. About 65% of blog readers access [...]
Social doesn’t convert, at least not like blogs is what a new report says. In the latest findings of Technorati’s 2013 Digital Influence Report, it discusses how “consumers are turning to blogs when looking to make a purchase.” It should come as no surprise that blogs outrank social when it comes to influence, they’re often a viable [...]
Many companies measure the success of online advertising or social media simply by the increase in web traffic versus their usual traffic volume. Defining your goals is the ideal place to start for online advertising, search marketing, online branding, or social media. Some of the goals you might pursue for these are; Search Engine Rankings – [...]
There’s an interesting article at BusinessWeek that talks about the self-proclaimed experts of Social Media. I’ve felt similar sentiments on occassion, and while I believe that social media is an important part to online branding, I’ve noticed that a lot of people have jumped on board the social media band wagon. And most of them seem to [...]
Digital Branding – The Marketing Shift
Marketers often forget the value of online branding. It’s a relatively new concept that’s proving to be challenging for some. Much like branding in general, its about the intangibles, but not entirely. Digital branding is about building equity through the online marketing channels available, and your online visibility. These can be broken down into a [...]
There’s something to be said for quick wins, but without strategy for the long term, it comes at a price. Developing an online business around instant results is the short sighted approach of many entrepreneurs that lack vision or marketing insight to building a brand. While it’s an understandable path for many, it can be [...]
This is a question asked subconsciously by most customers before they’ll commit. There’s a lot to be said about what others say about you. The consensus can can determine your fate. Let’s assume your site looks fine. But that isn’t always what it takes to convert alone. You’re online brand is only as likable as perception dictates, and influencing [...]
