Category: Social Media

Social vs Influence

Social vs Influence

[ 0 ] March 7, 2013 |

Social doesn’t convert, at least not like blogs is what a new report says. In the latest findings of Technorati’s 2013 Digital Influence Report, it discusses how “consumers are turning to blogs when looking to make a purchase.” It should come as no surprise that blogs outrank social when it comes to influence, they’re often a viable [...]

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Social Media – Vancouver Earthquake

Social Media – Vancouver Earthquake

[ 0 ] October 27, 2012 |

While sitting in our apartment in Vancouver, we felt a swaying motion. It was hard to ignore the plants and vertical blinds moving. Realizing it’s an earthquake, I checked Google News for any info. Nothing. Then I searched twitter and found lots of people mentioning it. To see in real-time, I went to monitter.com As [...]

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Conversational Marketing

Conversational Marketing

[ 0 ] July 27, 2012 |

If you think no one is listening, you might be surprised. As companies experience increases in public scrutiny (thanks to social media) there is more at stake to protect their brand. This is more than a shift in marketing, a rewiring has taken the front seat and companies that choose to stand on the sidelines rather [...]

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Social Media – Not For Everyone

Social Media – Not For Everyone

[ 0 ] July 26, 2012 |

A sample of  social media failures from around the web. The official Twitter account of Chrysler brand vehicles dropped the F-bomb in an update from an employee at the automaker’s social media agency Don’t know what ‘Loaf n Jug’ is thinking… McDonalds launched a Twitter campaign using the hashtag#McDStories and asked users to post nostalgic stories about [...]

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Snake Oil and the Kool Aid

Snake Oil and the Kool Aid

[ 0 ] July 26, 2012 |

There’s an interesting article at BusinessWeek that talks about the self-proclaimed experts of Social Media. I’ve felt similar sentiments on occassion, and while I believe that social media is an important part to online branding, I’ve noticed that a lot of people have jumped on board the social media band wagon. And most of them seem to [...]

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Managing Your Personal Brand

Managing Your Personal Brand

[ 0 ] July 26, 2012 |

Whether you’re aware of it or not, personal branding is something you do every single day. At home, at the workplace, and every interaction you have with someone creates a perception about you as an individual. Personal branding is a topic that shouldn’t be taken lightly. It’s becoming more important everyday and a process that [...]

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Social Media and Brand Evangelism

Social Media and Brand Evangelism

[ 0 ] July 25, 2012 |

The great thing about online advertising is how trackable and measurable it is. On the other hand, it’s also the downside. Marketing budgets have tighten over the last couple years and accountability has become necessary, requiring marketers to show a return for their ad spends and create cost per customer metrics or similar. While its [...]

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Social Currency and Curation

Social Currency and Curation

[ 0 ] July 25, 2012 |

It’s no longer just who you know, it’s what you share. Social media is like the great equalizer that’s leveled the playing field for marketers. It allows mass reach on a limited budget, something that was once only available for big brands with huge budgets. Social currency is often described as ways that brands might [...]

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