Social Media Brand Management
Listened to Sean Moffit of Agent Wildfire give an interesting talk on social media today. Despite his introduction, it was an interesting hour. Mostly filled with facts and fodder, he breezed through his the slides of his presentation rather quickly although he had a lot to cover.
His talk on the influencers and the decline of advertising was especially interesting. But the one fact that probably woke a few up is the fact that consumers spend 25% of their media time online, yet media budgets for online are still around 5%. Which is a sign of a need to evolve as online media is more trackable. The drawback is it doesn’t reach the same audiences because online media is so fragmented. With print, radio, or television the advertising only comes in so many channels, stations, or publications. But with the web, people are now empowered to create their own content, and not only is the online entertainment more niche, it can also provide better conversion. Even if the numbers are smaller when comparing, its the conversion that counts.
The conversations you pick with your customers and the tools you use are paramount to your brand, as customers are already having those conversations so you should probably be part of them.
Social media isn’t a channel to replace something any more than the TV was to replace the radio, but rather an extension of the tools available. So when your customers blog or twitter negativity, its because they’re looking for an outlet. Communicate with them and provide that channel to address issues and work them through.
Tags: Social Media 
