Marketing With A Beat
SouthWest airlines has been known for doing things their own special way for some time, which customers have come to love them for. When you do things differently, or empower your people to do so, you’re giving your brand a voice. This is the next best thing to a personality, and when done to the approval of customers, will often give you a competitive edge just by being preferred or more likeable.
Here’s a great video (I won’t give it away, you’ll have to watch) that demonstrates a brand shining through its employees. After the flight, how many people do you think told someone of their experience?
