Online Branding Blog – reactorr.com

Google Land

Ever wonder what it would be like to visit Google headquarters? Google is supposed to have not only a great corporate culture, but also some very interesting office space. Here’s some interesting pics for a behind the scenes look.

 A slide allows quick access from  different floors. There are also poles available similar to the ones used in fire stations.

Employees can eat all they want from a vast choice of food and drink in the Googleplex cafeteria.

Each employee has at least two large screens. There are 4-6 ‘Zooglers’ per office.

Google offices are spacious and modern in design.

The Googleplex has one of the most interest open office concepts I’ve seen.

Large boards are available just about everywhere because “ideas don’t always come when seated in the office” says one of Google’s managers.

 Pool tables, video games etc. are  available in many areas.

Each floor hosts private cabin areas where employees (Zooglers) can attend to personal  affairs.

Problem with your computer ?  No problem …Bring it to this area where drinks are available while it is being fixed …

Professional masseurs and masseuses are  available.

This room offers massage chairs that you control while you view relaxing aquariums.

There are many books in the Google library – even some that are about  something other than programming.

Thanks to Dave (and Kara) of Fusion Advertising for sharing most of the images.

Social Media and Online Branding

Whether its social networking or social bookmarking, social media is creating a paradigm shift in the way we consume media. This is not a mere blip on the radar, but a tsunami of sorts. But don’t mistake social media as another advertising channel. Marketer’s need to realize its more about talking to, and not talking at.

By knowing your audience you can leverage this medium. Note that its not a trend and your marketing efforts should include social media for your online marketing or branding strategy. Consider watching the following video to get a better understanding of social media’s influence.

A prime example of social media acceptance is a site you may know of called Facebook (a social media favorite) with over 250 million uers. It sees more than 1.5 million pieces of content (Web links, news stories, blog posts, notes, photos, etc.) are shared on its site daily. In fact, the way we interact and socialize has undergone surprising changes, with one out of eight couples married in the U.S. last year having met via social media. Although you might be surprised to learn that the fastest growing segment of Facebook are 55- to 65-year-old females.

About 25% of search results for the world’s top 20 largest brands are links to user-generated content. With about 78% of consumers trusting peer recommendations, and only 14% trusting advertisements. Furthermore, 34% of bloggers post opinions about products and brands. Another interesting fact – 25% of Americans in the past month said they watched a short video… on their phone .

Social media, bookmarking, and citizen journalism may jeopardize the future of print media. Its estimated that 98% of the largest newspapers are experiencing record declines in circulation because we no longer search for the news – the news finds us.

 If you’re serious about online branding and engaging with customers, you need to include social media in your strategy.

Tags: Advertising, online branding, Social Media