Online Branding Blog – reactorr.com

Search Marketing for Brands

Search marketing is a great way for brands to gain quick exposure, and if you including contextual advertising you can have a campaign running in 5 or 10 minutes. It’s easy to see its appeal but what advertisers don’t realize is they’re overlooking huge opportunities.

While paid search marketing can be one of the most cost-effective forms of digital marketing, it captures a small portion of the potential customers. When you compare paid listings versus natural listings, the Pay per Click (PPC) ads tend to get a little under 20% of the search traffic. That leaves a whopping 80% left to natural search results.

In a report called ‘Search Attitude’ by UK search agency Tamar, it’s noted that only 5% of Internet users are likely to follow a paid search result over natural listings.

One of the downsides of search engine optimization (SEO) is the time and investment required to get a campaign working. But when you consider the potential SEO ROI it soon becomes obvious.

When you perform keyword research and see the potential that SEO can provide as a sales channel, its obviously worthwhile.

Happy Birthday Google

A happy birthday to Google! Today they turn 11 (that’s 77 in dog years!) .

Social Media – Not For Everyone

Social Media offers less potential for some businesses…

@loafnjug – Get a gimmick! Innovate and you shall be followed. Which reminds me, did you know the first webcam was to monitor a pot of coffee?

Winnipeg Social Media

With recent social media events and speakers in town, more companies are starting to develop an interest in what social media can do for them. Winnipeg social media is on marketers lips and after discussing with a few businesses, they often understand the value and how it can help with online branding, but many feel its not the time to implement.

Here are a few considerations when thinking about adding social media to your marketing mix;

• It’s not a question of whether you do, its a matter of when. And putting it off just means that much more catching up you’ll have to do.
• There’s a very good chance your competition is doing so already
• It’s strongly recommended to have someone devoted to this role as opposed to adding it to someone’s duties. The majority that try their hand at social media fail as it is time consuming.

I’ve spoken with a few local companies (and a couple south of the border) lately and have found many to be anxious to begin but unsure where to start. What I’ve done is created two options to provide direction. One being provide an analysis and report to clients as a primer, the other being available (retainer) for strategy and direction.

With advertising slowly dying, social media is really a great way to communicate with customers.

Monopoly City Streets

I’m actually kind of excited about the announcement from Google and Hasbro for Monopoly City Streets. The online game aims to combine real buildings from around the world, new architecture designs and Google Maps locations to create the truest form of Monopoly available.

Playing Monopoly City Streets with people from around the world, participants will be using real addresses and building. There isn’t a lot of info available so far. Players will receive $3Million to begin with and be able to start purchasing property. To purchase Pennsylvania Avenue, Washington costs $2 Million (White House location), and players will receive daily rent such as $50,000 for a house and $100Million for a complete skyscraper.

This looks to be addictive – visit Monopoly City Streets to join