Digital Marketing
The old rules of digital marketing have changed. Past performance measures of ROI differ to that of “traditional” digital media. Recent research shows that consumers can be up to 40 percent more likely to purchase a product if they have liased with that brand in a social space.
Consumers do their fair share of online research before making a lot of purchases, and online branding has a big influence when a potential customer searches a phrase and find you in the top 5 natural listings. Of course paid listings are fine, but almost 80 percent of the clicks go to natural listings. Which is why a lot of people prefer search marketing and Internet advertising over SEO. You can turn on your campaigns quick, and track them easily.
But when it comes to your best online marketing ROI, there’s no comparison to SEO. The only downfall is the initial time and investment up front. But you might look at as an investment in your online branding.
Another area of Digital Marketing that’s difficult to forecast a return on can be social media. It seems this really depends on whether Social Media is the right fit for your business, but it’s more than just Twitter and Facebook. Although if you’re new to it all you might have trouble telling. But it’s fairly important that online branding includes a social media strategy, as well as developing your presence within relevant circles such as participating in the right forums and commenting on blogs.
Although the performance measures aren’t clear cut, developing metrics beyond web traffic is a good start.
