Internet Advertising Suggests Economy On The Rise
As the economy takes its toll on advertising budgets, marketers are looking for ways to stretch their ad dollars and get more for less. For some, that means shifting their budgets towards Internet advertising.
Even though the ad spending revenues were down 5.3% in the first half of 2009, according to the IAB and PricewaterhouseCoopers, I suspect that with the strengthening of the DowJones will carry optimism and more advertisers will loosen the purse strings a little.
And Google shares in the optimism after stellar third-quarter results and reporting the strongest quarter in the company’s history.
In fact, the Guardian reports the Internet advertising has surpassed television ad spend for the first time in the UK. The internet now accounts for 23.5% of all advertising money spent in the UK, while TV ad spend accounts for 21.9% of marketing budgets, a first in UK business history.
“We are in one of the most difficult economic slumps in decades. As the economy improves, we’re confident that brands will devote an even greater share of their budgets to reaching consumers as they make interactive media a larger part of their lives.”
- Interactive Advertising Bureau Chief Executive Randall Rothenberg
About 60 percent was spent on UK search advertising, the majority of which is understood to have gone to Google, the largest player in the search market. Which reminds me, Google is looking for a new head of marketing in the US.
Could these be hints that the economy is showing signs of recovering?
This whole post was the result of a video. It made me start thinking about online advertising, search, where we are, and where we’re headed. Considering the advances in just a few short years I doubt anyone can predict where we might be at 5 or 10 years from now. The video is called Did You Know 2.0 and includes lots of interesting stats.
