Personal Search Revisits
The future of search is personal. I remember hearing that from a Claria guy at Adtech. They had released PersonalWeb (now defunct). You may remember Claria from their previous brand name Gator. They had created what they called a “personalization engine” that served both Web surfers and advertisers.
Then hakia came along, but it was a short lived battle when Powerset, its main competitor, was sold off to Microsoft.
Now there is Jinni, the new video search engine. Jinni has labeled itself as the first “Taste Engine”. This based on algorithms semantic search technology and personal recommendations.
Possibly most interesting about Jinni is their vision of the future where a search engine becomes personal and results are served based on personalized recommendations. Think how powerful that could be once tapped into social networks.
Ongoing monitoring of social networks like Twitter, Facebook, blogs, etc is in the works, with Jinni wanting to be part of the conversation, without actually becoming a social network itself.
