SEO Primer
For anyone with an online presence, SEO is not a question of whether you do it, its more of a question of when you begin. Even if you’re just starting out online, its imperative that you begin creating links to your website.
SEO boils down to on-page and off-page optimization. While neither can be covered in a single post, the one thing business owners can do is build links.
There are 2 simple thoughts for off-page optimization as the topic begins to get more complex than you’d initially imagine. The first thing to remember is keep your links relevant. It’s important to stay within your link neighborhood, and the temptation of free or easy links are sometimes hard to resist. Remember that crap links can damage your link profile and usually can’t be undone. The second thing to remember is, when available, link with keywords instead of your URL. And a combination of both is more natural.
Usually you would pick 3 to 5 phrases of 2 or 3 keywords like “SEO Winnipeg” and stick with those if you’re keeping the link building light and in house. Keep at it while monitoring your rank and you should see your site position climb slowly. As all links are not created equal, that’s another discussion. Keep track with a simple spreadsheet containing the phrases and dates last checked, and update it every week or two. And a reminder – keep it relevant.
