Personal Branding Now
Personal branding is a topic that shouldn’t be taken lightly. It’s becoming more important everyday and a process that could have a big impact on your career in the future. It’s not just big brands that deal with reputation management anymore.
The following video presentation of David Armano (now with Edelman) provides some great thoughts on personal branding. No longer are brands limited to products, corporations or celebrities.
“The Internet has made it easier than ever to reach out to your target audience. Blogging and social networking are powerful and readily accessible ways to promote yourself.”
Personal Branding – Where to Start?
Blogging
If you’re not blogging, it’s time to start. There’s no better way to dive in than creating your own blog for personal branding. Make it a routine and post often. Create value with a conversation on your given topic and share your expertise. If you don’t feel you’re much of a writer, you might try video blogging.
Improve your online visibility with your blog and publish your thoughts. An excellent resource to help you get started with blogging is ProBlogger, which provides thoughts, tips and inspiration. Using a little objectivity, think about what makes you unique and tap into those qualities, and be remarkable at the same time. These days, people are proving themselves as thought leaders and sometimes receive job offers as the result of their blog.
Social Media
Have you taken the plunge and made use of social media sites like Facebook, Twitter, Linkedin, and others? Keep in mind that participating on forums and commenting on blogs is also advised. Think about where your audience is, and be there to be part of the conversation.
With all the tools freely available through social media, personal branding isn’t all that difficult. A bigger challenge might be deciding which ones are right for you. Keep in mind you don’t have to engage in every single one.
When discussing personal branding with others, one name that comes up often is Gary Vaynerchuk, who is known for being very passionate on the subject and one of the best examples today. The video on the BusinessWeek page is worth watching as well.
You may also want to refer to this post on online branding for additional thoughts.
Recommended Reading for Personal Branding…
How to Build Your Online Brand
50+ Tips to Brand Yourself Online
Building Your Online Brand With Social Media Tools
How To Build Your Online Personal Branding
Personal branding in the age of Google
Personal Branding Becomes a Necessity in Digital Age
Personal Branding Predictions: Top 10 for 2010
Personal Branding Articles for Young Professionals
Me 2.0: Branding yourself online
December 21st, 2009 at 2:45 am
This is a great introduction post to online branding. Everyone in the world today has a brand, but managing it online is a requirement for any serious professional.