Profiling for Online Branding
March 16th, 2010 | Comments Off
Posted in Internet Marketing, Marketing, Online Branding
by Mark Nicholson
Posted in Internet Marketing, Marketing, Online Branding
by Mark Nicholson
As most marketers know, targeting is about segmentation and delivering key messages of relevance to the target market for a product or business. Delivering relevant messages that fit with your customer profile affect respsonse, behaviour, and conversion. The main advantage to this is you have a targeted message that can make a connection with the recipient. In other words, we’re talking relevance, and this makes all the difference.
Once you’ve identified a potential customer’s needs, characteristics, its time to develop a segmentation strategy.
Here’s some online tools to look into:
Or you can consider outsourcing the entire task.
Also take a look at Forrester’s consumer profile tool below.
