Comments on: Online Branding Strategies http://www.reactorr.com/blog/index.php/2010/06/online-branding-strategies/ Wed, 06 Oct 2010 17:02:48 +0000 hourly 1 http://wordpress.org/?v=3.1.3 By: Mark Nicholson http://www.reactorr.com/blog/index.php/2010/06/online-branding-strategies/comment-page-1/#comment-333 Mark Nicholson Sun, 18 Jul 2010 05:04:46 +0000 http://www.reactorr.com/blog/?p=323#comment-333 Branding doesn't happen overnight, but its proven time and again that you can raise awareness with social media, Internet marketing, and SEO. BP has undone years of equity and hasn't handled their reputation management all that well. They should have been more forthcoming and open from the start. They probably took a bit too long to react. They also have the world's attention and an opportunity to make good, which has been slow to happen. If only they were more proactive and open, it wouldn't solve things faster but might have shown their commitment, which has been in question. Also, it probably wasn't wise to have the CEO be the public voice in times of crisis. Jan, ask yourself how you can provide value that can take on a viral or word of mouth referrals. Audit the competition big and small to find successes and see if you can respin or be inspired to create your own. You may want to look into <a href="http://www.radian6.com/blog/2010/07/case-study-intuit-inner-circle-user-community/" rel="nofollow">Intuit</a>. Branding doesn’t happen overnight, but its proven time and again that you can raise awareness with social media, Internet marketing, and SEO. BP has undone years of equity and hasn’t handled their reputation management all that well. They should have been more forthcoming and open from the start. They probably took a bit too long to react. They also have the world’s attention and an opportunity to make good, which has been slow to happen. If only they were more proactive and open, it wouldn’t solve things faster but might have shown their commitment, which has been in question. Also, it probably wasn’t wise to have the CEO be the public voice in times of crisis.

Jan, ask yourself how you can provide value that can take on a viral or word of mouth referrals. Audit the competition big and small to find successes and see if you can respin or be inspired to create your own. You may want to look into Intuit.

]]> By: Jan http://www.reactorr.com/blog/index.php/2010/06/online-branding-strategies/comment-page-1/#comment-307 Jan Sat, 03 Jul 2010 01:02:35 +0000 http://www.reactorr.com/blog/?p=323#comment-307 I think branding a product well takes forever. Getting recognition of a brand is faster but it can also be quite transitory. That is, it needs to be a constant, constant reminder with absolutely no bad WOM associated with it. BP right now have just undone a century or more of good branding. Prior to the name change in the 40-60's(?) they started business in the spice trade from the west Indies I believe it was. They had an excellent name. Now ... But if this oil spill is to be paid for and cleaned up, it is necessary to keep the company trading and earning to pay for it all. I think branding a product well takes forever. Getting recognition of a brand is faster but it can also be quite transitory. That is, it needs to be a constant, constant reminder with absolutely no bad WOM associated with it.

BP right now have just undone a century or more of good branding. Prior to the name change in the 40-60′s(?) they started business in the spice trade from the west Indies I believe it was. They had an excellent name. Now …

But if this oil spill is to be paid for and cleaned up, it is necessary to keep the company trading and earning to pay for it all.

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