Internet Branding Is Key To Today’s Marketing
Posted in Internet Marketing, Marketing, Online Branding, Social Media
by Mark Nicholson
Internet Branding may still be in its infancy, with social media attracting most of the attention and buzz. But its an integral part of the online brand building process, and only one aspect to a larger picture. While its a separate channel than offline marketing, its critical to include with the web being what it is now. Many companies are slow to move, figuring a website, twitter page, and possibly one on Facebook is enough. Unfortunately, the laggards will have to work 3 times as hard to catch up. Social media and Internet branding is not a fad.
Building brand equity online can take enormous amounts of time, money, and energy. A culmination of online advertising, social media, SEO, and even online PR, big brands want to listen with social media tools to guard their online reputation management.
In this video of Dan Colbey entitled “What physics taught me about marketing” he discusses positioning brands and how one incident can erode much of the brand equity built.
What’s your game plan? Do you have a strategy that takes you past the next year?
How about a social media crisis plan should your brand come under attack?
Positioning and protecting your sweat equity with proper planning can help retain the strength of your brand should it ever find itself in the crosshairs. And if you haven’t come up with one yet, now is the time to start thinking about online branding strategies so that you have a path to follow and measure down the road.
