Top Brands of Canada 2010
Each year brands will undergo the scrutiny of being measured for everything from revenue to the size of the company jet.
In a study by Interbrand, creators of brand valuation which provides annual global rankings, it rated the following companies as Canada’s top brands for 2010:
- Thomson Reuters
- TD
- RBC
- Blackberry
- Shoppers Drug Mart
- Tim Horton’s
- Bell
- Rogers
- Scotiabank
- BMO
- Canadian Tire
- Manulife
- Bombardier
- CIBC
- Telus
- Sunlife
- Lululemon
- Molson
- Suncor/Petro-Canada
- Rona
- Shaw
- Investors Group
- Labatt
- Imax
- La Senza
In another study by Canadian Business magazine, Tim Horton’s came out on top based on the responses of 2,244 Canadians. The study was conducted by another New York based company called The Reputation Institute. They teamed up with Canadian Business magazine to find what they report are the top 10 Canadian brands.
- Tim Horton’s
- Jean Coutu
- Bombardier
- Yellow Pages
- Rona
- Saputo
- Canadian Tire
- Research In Motion
- Metro
- West Jet
I’ve never heard of Jean Coutu or Saputo, and would expect to recognize the top 10 as national brands.
So I present to you my completely biased top 10 brands of Canada 2010, based on the opinion of yours truly. This study is based on the response of one Canadian (me) and did not measure anything beyond personal opinion.
I offer no formal training, nor did I conduct any meaningful research. Here we go;
- Tim Horton’s
- Research In Motion
- Lululemon
- Canadian Tire
- West Jet
- The Bay
- RBC
- Molson
- Loblaws/Superstore
- Canadian Club
Perhaps also of interest, Canada was given the top spot in an annual survey of countries with the most favorable brand — surpassing the U.S. for the first time. The study was conducted by FutureBrand and asked the opinion of 3,400 business and leisure travellers on five continents.
Full story at Toronto Star: Canada No. 1 in survey of ‘most favourable brand’
