Each year brands will undergo the scrutiny of being measured for everything from revenue to the size of the company jet.

In a study by Interbrand, creators of brand valuation which provides annual global rankings, it rated the following companies as Canada’s top brands for 2010:

1. Thomson Reuters
2. TD
3. RBC
4. Blackberry
5. Shoppers Drug Mart
6. Tim Horton’s
7. Bell
8. Rogers
9. Scotiabank
10. BMO
11. Canadian Tire
12. Manulife
13. Bombardier
14. CIBC
15. Telus
16. Sunlife
17. Lululemon
18. Molson
19. Suncor/Petro-Canada
20. Rona
21. Shaw
22. Investors Group
23. Labatt
24. Imax
25. La Senza

Complete study by Interbrand

In another study by Canadian Business magazine, Tim Horton’s came out on top based on the responses of 2,244 Canadians. The study was conducted by another New York based company called The Reputation Institute. They teamed up with Canadian Business magazine to find what they report are the top 10 Canadian brands.

1. Tim Horton’s
2. Jean Coutu
3. Bombardier
4. Yellow Pages
5. Rona
6. Saputo
7. Canadian Tire
8. Research In Motion
9. Metro
10. West Jet

I’ve never heard of Jean Coutu or Saputo, and would expect to recognize the top 10 as national brands.

So I present to you my completely biased top 10 brands of Canada 2010, based on the opinion of yours truly. This study is based on the response of one Canadian (me) and did not measure anything beyond personal opinion.

I offer no formal training, nor did I conduct any meaningful research. Here we go;

1. Tim Horton’s
2. Research In Motion
3. Lululemon
4. Canadian Tire
5. West Jet
6. The Bay
7. RBC
8. Molson
9. Loblaws/Superstore
10. Canadian Club

Perhaps also of interest, Canada was given the top spot in an annual survey of countries with the most favorable brand — surpassing the U.S. for the first time.  The study was conducted by FutureBrand and asked  the opinion of 3,400 business and leisure travellers on five continents.

Full story at Toronto Star: Canada No. 1 in survey of ‘most favourable brand’

Top Brands of Canada 2010 is a post from: Online Branding Blog - reactorr.com