Online Branding Blog – reactorr.com

How Much Is Ranking Worth?

While most clients agree that SEO is something they should invest in, there are times when understanding SEO’s worth in terms of dollars and cents are difficult.

Reactorr has created SEO ROI calculator to determine the potential value of ranking between positions one and ten, depending on the value of a sale, and the conversion.

Tags: roi, SEO

How Can Smart Marketers Include SEO?

Marketing budgets are including the web a lot more these days, but what is there to consider if you want to include SEO in the marketing mix?

• If you’re building a website or planning to build a quick-response PR strategy in place, SEO should be part of the plan from day one.
• By understanding search behaviour and assessing what people are searching for, where they’re searching for it, they will enable brands to reach the biggest potential customer base
• Use SEO to increase the efficiency of other media touchpoints – 80 percent of internet journeys start with a search
• Use SEO to make your Pay Per Click campaigns work harder – take a holistic view of search activity across the board
• Make sure your paid search campaigns are working effectively with your SEO
• Cultivating online brand advocates, and then identify and include them in press and communications schedules. Having your brand advocates synched with your communications will prove invaluable if bad news were to strike

Google Profile Pages

A new feature from Google are profile pages, which have been around a bit, but now you can get a more legible url like http://www.google.com/profiles/marknic

You can also add links to your profile page, so if you already have an account (and who doesn’t) you might as well make good use of it.