Social Media offers less potential for some businesses…
@loafnjug – Get a gimmick! Innovate and you shall be followed. Which reminds me, did you know the first webcam was to monitor a pot of coffee?
Tags: Social Media, twitterTwitter is an interesting idea, but it has a few down sides. First, you’re building your brand on someone else’s site. It’s important to leverage social tools, but keep in mind that you’re also giving up the potential link equity in doing so. Also. you’re inside a network, so it kind of hinders the potential in another way too.
Don’t get me wrong, in some cases Twitter makes a lot of sense. But I think that the effort, even though its micro blogging, is better put to use on your own blog. You can plug Twitter into it so it picks up the feed, and start following a few and commenting to a few directly. It’s really about roi and time management, which will really depend on who you are and how you use it. While that’s kind of a generalized statement, its a question of balance really. Some people will spend countless hours on it, and are addicted. Just ask John Mayer about it.
How you use Twitter is also up for debate. Some companies are using it to maintain communications with customers and open the channels a little bit.
There are some great examples of how to micro blog in 160 characters or less. But there are even more examples of how not to Twitter. Which is probably why I find this animated short so amusing…
Tags: twitter 
