Tag: Branding

Humanizing Digital Brand Perception

Humanizing Digital Brand Perception

[ 0 ] October 9, 2012 |

There’s a lot of noise out there, struggling for your attention. Companies compete on a number of measures like quality, price, selection and similar. It’s more mandatory than strategic to try and compete with this approach, but you aren’t limited to one option either, leaving one strategy worth exploring wide open. Developing a bond with [...]

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Marketing Disruptions and Innovation

Marketing Disruptions and Innovation

[ 0 ] August 12, 2012 |

Marketing has talked about using SWOTs to find that USP (unique selling proposition) for years, but change to the process is at work, and its called disruption. Disruption Marketing is about creating new opportunities and possibly shaking up the norm. The concept isn’t that new, but the approach is becoming more main stream as a [...]

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Online Branding Strategies

Online Branding Strategies

[ 0 ] July 25, 2012 |

For many companies, creating a strong brand resides near the top of marketing objectives. A strong brand can raise awareness, build consumer relations, increase sales, and differentiate itself from the competition. In a sense, you might say that a strong brand creates a shortcut in the mind of the consumer. Once achieved, this type of [...]

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Internet Branding Is Key To Today’s Marketing

Internet Branding Is Key To Today’s Marketing

[ 0 ] July 25, 2012 |

Internet Branding may still be in its infancy, with social media attracting most of the attention and buzz. But its an integral part of the online brand building process, and only one aspect to a larger picture. While its a separate channel than offline marketing, its critical to include with the web being what it [...]

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Social Currency and Curation

Social Currency and Curation

[ 0 ] July 25, 2012 |

It’s no longer just who you know, it’s what you share. Social media is like the great equalizer that’s leveled the playing field for marketers. It allows mass reach on a limited budget, something that was once only available for big brands with huge budgets. Social currency is often described as ways that brands might [...]

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Branding, Advertising, and Perceived Value

Branding, Advertising, and Perceived Value

[ 0 ] July 23, 2012 |

A great presentation, not only does it discuss branding and how advertising adds value, it also provides an interesting look at perceived value.

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Creating Influence Online

Creating Influence Online

[ 0 ] July 22, 2012 |

60 Ways to Increase Your Online Influence. 60 Leaders. 60 Seconds Each. Possibly the shortest Internet marketing conference ever, the Influence Project involved 60 speakers for 60 seconds. Some of the speakers included Brian Clark, Guy Kawasaki, Mitch Joel, Muhammad Saleem, Brian Solis and more.  MP3 recording and transcript  available through the above link.

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Branding Infographics

Branding Infographics

[ 0 ] July 22, 2012 |

A look at infographics on branding and how they include marketing and social media to boost your online visibility. Find more on Pinterest

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