Tag: Online Branding Strategies

Strategy vs Quick Wins

Strategy vs Quick Wins

[ 0 ] March 5, 2013 |

There’s something to be said for quick wins, but without strategy for the long term, it comes at a price. Developing an online business around instant results is the short sighted approach of many entrepreneurs that lack vision or marketing insight to building a brand. While it’s an understandable path for many, it can be [...]

Read More

Humanizing Digital Brand Perception

Humanizing Digital Brand Perception

[ 0 ] October 9, 2012 |

There’s a lot of noise out there, struggling for your attention. Companies compete on a number of measures like quality, price, selection and similar. It’s more mandatory than strategic to try and compete with this approach, but you aren’t limited to one option either, leaving one strategy worth exploring wide open. Developing a bond with [...]

Read More

Marketing Disruptions and Innovation

Marketing Disruptions and Innovation

[ 0 ] August 12, 2012 |

Marketing has talked about using SWOTs to find that USP (unique selling proposition) for years, but change to the process is at work, and its called disruption. Disruption Marketing is about creating new opportunities and possibly shaking up the norm. The concept isn’t that new, but the approach is becoming more main stream as a [...]

Read More

Online Branding Strategies

Online Branding Strategies

[ 0 ] July 25, 2012 |

For many companies, creating a strong brand resides near the top of marketing objectives. A strong brand can raise awareness, build consumer relations, increase sales, and differentiate itself from the competition. In a sense, you might say that a strong brand creates a shortcut in the mind of the consumer. Once achieved, this type of [...]

Related Posts Plugin for WordPress, Blogger...

Read More