Tag: Online Branding

Online Branding Strategies

Online Branding Strategies

[ 0 ] July 25, 2012 |

For many companies, creating a strong brand resides near the top of marketing objectives. A strong brand can raise awareness, build consumer relations, increase sales, and differentiate itself from the competition. In a sense, you might say that a strong brand creates a shortcut in the mind of the consumer. Once achieved, this type of […]

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Internet Branding Is Key To Today’s Marketing

Internet Branding Is Key To Today’s Marketing

[ 0 ] July 25, 2012 |

Internet Branding may still be in its infancy, with social media attracting most of the attention and buzz. But its an integral part of the online brand building process, and only one aspect to a larger picture. While its a separate channel than offline marketing, its critical to include with the web being what it […]

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Social Media and Brand Evangelism

Social Media and Brand Evangelism

[ 0 ] July 25, 2012 |

The great thing about online advertising is how trackable and measurable it is. On the other hand, it’s also the downside. Marketing budgets have tighten over the last couple years and accountability has become necessary, requiring marketers to show a return for their ad spends and create cost per customer metrics or similar. While its […]

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Social Currency and Curation

Social Currency and Curation

[ 0 ] July 25, 2012 |

It’s no longer just who you know, it’s what you share. Social media is like the great equalizer that’s leveled the playing field for marketers. It allows mass reach on a limited budget, something that was once only available for big brands with huge budgets. Social currency is often described as ways that brands might […]

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Online Branding with SEO

Online Branding with SEO

[ 0 ] July 24, 2012 |

Let’s clear the air and get this in the open to remove any misconceptions. They aren’t one and the same, but one can have a significant impact on the other. Online branding and SEO (along with social media to some extent) have shown an increasing value to each other in the last few years, but […]

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Brand Building and Story Telling

Brand Building and Story Telling

[ 0 ] July 24, 2012 |

Great brands aren’t only built by advertising, they have a story to tell. Marketing and advertising might be tools of the trade, but they are merely devices for getting the story out so it can be shared. Social media has become a game changer that works well with SEO, complimenting online PR to drive the […]

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Online Reputation Management – Guarding Your Brand

Online Reputation Management – Guarding Your Brand

[ 0 ] July 23, 2012 |

Here’s something most don’t think about until the last minute; what if one of the worst things that could happen to your brand actually did happen? Every extension of a brand is an asset. At the same time, also at risk. This extends beyond the umbrella of the company products and services, but can include […]

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Social Media Branding

Social Media Branding

[ 0 ] July 23, 2012 |

Remember when Pepsi created the Refresh Everything and skipped advertising during the superbowl (some saying it was a mistake) to give millions of dollars to fund ideas that will refresh the world to non-profits in six categories. Health, Arts & Culture, Food & Shelter, The Planet, Neighborhoods, and Education? Ford bet on social media to generate buzz to promote the new Fiesta ( story ) and head of […]

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