Tag: Online Reputation Management

Who Am I Dealing With?

Who Am I Dealing With?

[ 0 ] March 3, 2013 |

This is a question asked subconsciously by most customers before they’ll commit. There’s a lot to be said about what others say about you. The consensus can can determine your fate. Let’s assume your site looks fine. But that isn’t always what it takes to convert alone. You’re online brand is only as likable as perception dictates, and influencing [...]

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Conversational Marketing

Conversational Marketing

[ 0 ] July 27, 2012 |

If you think no one is listening, you might be surprised. As companies experience increases in public scrutiny (thanks to social media) there is more at stake to protect their brand. This is more than a shift in marketing, a rewiring has taken the front seat and companies that choose to stand on the sidelines rather [...]

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Managing Your Personal Brand

Managing Your Personal Brand

[ 0 ] July 26, 2012 |

Whether you’re aware of it or not, personal branding is something you do every single day. At home, at the workplace, and every interaction you have with someone creates a perception about you as an individual. Personal branding is a topic that shouldn’t be taken lightly. It’s becoming more important everyday and a process that [...]

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Internet Branding Is Key To Today’s Marketing

Internet Branding Is Key To Today’s Marketing

[ 0 ] July 25, 2012 |

Internet Branding may still be in its infancy, with social media attracting most of the attention and buzz. But its an integral part of the online brand building process, and only one aspect to a larger picture. While its a separate channel than offline marketing, its critical to include with the web being what it [...]

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Reputation Management and the Vancouver Brand

Reputation Management and the Vancouver Brand

[ 0 ] July 24, 2012 |

It was a little over a year ago that Vancouver’s down town looked like a post apocalypse movie scene following the Canucks loss to the Boston Bruins. Thousands took to the streets, store windows were smashed, and cars set on fire. Fortunately, no one was seriously hurt. But for the locals that call Vancouver their home watched the events [...]

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Online Reputation Management – Guarding Your Brand

Online Reputation Management – Guarding Your Brand

[ 0 ] July 23, 2012 |

Here’s something most don’t think about until the last minute; what if one of the worst things that could happen to your brand actually did happen? Every extension of a brand is an asset. At the same time, also at risk. This extends beyond the umbrella of the company products and services, but can include [...]

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Online Branding Tools

Online Branding Tools

[ 0 ] July 22, 2012 |

Did you know that 70% of bloggers write about brands organically? And almost half of that is product reviews? According to Jupiter Research, 52% of readers say blogs factored into the critical moment they decided to buy. And over 40% of online moms use social media for prodict recommendations. About 65% of blog readers access [...]

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5 Quick Tips for Online Branding

5 Quick Tips for Online Branding

[ 0 ] July 22, 2012 |

Targeting – Your advertising should appeal to the demographic where you place your ads. Consistent messaging that conveys your the values of your product or service is key to driving recognition or recall for when they’re in a buying mode. Creating top of mind awareness with consistency and repetition can build equity. It’s surprising how often [...]

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