Tag: Social Media

Social vs Influence

Social vs Influence

[ 0 ] March 7, 2013 |

Social doesn’t convert, at least not like blogs is what a new report says. In the latest findings of Technorati’s 2013 Digital Influence Report, it discusses how “consumers are turning to blogs when looking to make a purchase.” It should come as no surprise that blogs outrank social when it comes to influence, they’re often a viable [...]

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Social Media – Vancouver Earthquake

Social Media – Vancouver Earthquake

[ 0 ] October 27, 2012 |

While sitting in our apartment in Vancouver, we felt a swaying motion. It was hard to ignore the plants and vertical blinds moving. Realizing it’s an earthquake, I checked Google News for any info. Nothing. Then I searched twitter and found lots of people mentioning it. To see in real-time, I went to monitter.com As [...]

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Humanizing Digital Brand Perception

Humanizing Digital Brand Perception

[ 0 ] October 9, 2012 |

There’s a lot of noise out there, struggling for your attention. Companies compete on a number of measures like quality, price, selection and similar. It’s more mandatory than strategic to try and compete with this approach, but you aren’t limited to one option either, leaving one strategy worth exploring wide open. Developing a bond with [...]

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Marketing Disruptions and Innovation

Marketing Disruptions and Innovation

[ 0 ] August 12, 2012 |

Marketing has talked about using SWOTs to find that USP (unique selling proposition) for years, but change to the process is at work, and its called disruption. Disruption Marketing is about creating new opportunities and possibly shaking up the norm. The concept isn’t that new, but the approach is becoming more main stream as a [...]

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Conversational Marketing

Conversational Marketing

[ 0 ] July 27, 2012 |

If you think no one is listening, you might be surprised. As companies experience increases in public scrutiny (thanks to social media) there is more at stake to protect their brand. This is more than a shift in marketing, a rewiring has taken the front seat and companies that choose to stand on the sidelines rather [...]

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Social Media – Not For Everyone

Social Media – Not For Everyone

[ 0 ] July 26, 2012 |

A sample of  social media failures from around the web. The official Twitter account of Chrysler brand vehicles dropped the F-bomb in an update from an employee at the automaker’s social media agency Don’t know what ‘Loaf n Jug’ is thinking… McDonalds launched a Twitter campaign using the hashtag#McDStories and asked users to post nostalgic stories about [...]

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Snake Oil and the Kool Aid

Snake Oil and the Kool Aid

[ 0 ] July 26, 2012 |

There’s an interesting article at BusinessWeek that talks about the self-proclaimed experts of Social Media. I’ve felt similar sentiments on occassion, and while I believe that social media is an important part to online branding, I’ve noticed that a lot of people have jumped on board the social media band wagon. And most of them seem to [...]

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Internet Branding Is Key To Today’s Marketing

Internet Branding Is Key To Today’s Marketing

[ 0 ] July 25, 2012 |

Internet Branding may still be in its infancy, with social media attracting most of the attention and buzz. But its an integral part of the online brand building process, and only one aspect to a larger picture. While its a separate channel than offline marketing, its critical to include with the web being what it [...]

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