Tag: Strategy

Strategy vs Quick Wins

Strategy vs Quick Wins

[ 0 ] March 5, 2013 |

There’s something to be said for quick wins, but without strategy for the long term, it comes at a price. Developing an online business around instant results is the short sighted approach of many entrepreneurs that lack vision or marketing insight to building a brand. While it’s an understandable path for many, it can be [...]

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Humanizing Digital Brand Perception

Humanizing Digital Brand Perception

[ 0 ] October 9, 2012 |

There’s a lot of noise out there, struggling for your attention. Companies compete on a number of measures like quality, price, selection and similar. It’s more mandatory than strategic to try and compete with this approach, but you aren’t limited to one option either, leaving one strategy worth exploring wide open. Developing a bond with [...]

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Marketing Disruptions and Innovation

Marketing Disruptions and Innovation

[ 0 ] August 12, 2012 |

Marketing has talked about using SWOTs to find that USP (unique selling proposition) for years, but change to the process is at work, and its called disruption. Disruption Marketing is about creating new opportunities and possibly shaking up the norm. The concept isn’t that new, but the approach is becoming more main stream as a [...]

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Online Branding Strategies

Online Branding Strategies

[ 0 ] July 25, 2012 |

For many companies, creating a strong brand resides near the top of marketing objectives. A strong brand can raise awareness, build consumer relations, increase sales, and differentiate itself from the competition. In a sense, you might say that a strong brand creates a shortcut in the mind of the consumer. Once achieved, this type of [...]

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Social Media Branding

Social Media Branding

[ 0 ] July 23, 2012 |

Remember when Pepsi created the Refresh Everything and skipped advertising during the superbowl (some saying it was a mistake) to give millions of dollars to fund ideas that will refresh the world to non-profits in six categories. Health, Arts & Culture, Food & Shelter, The Planet, Neighborhoods, and Education? Ford bet on social media to generate buzz to promote the new Fiesta ( story ) and head of [...]

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Introduction to Online Branding

Introduction to Online Branding

[ 0 ] July 22, 2012 |

It’s now recognized that online branding is more than banners ads to raise awareness. As marketers looks for ways to stretch advertising dollars, the web has become mainstream for branding online, but with little information on just how create an Internet branding strategy, this post hopefully provides its readers a place to start for the vast [...]

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