14 Nov

Long Tail Keywords – Holy Grail For Search Marketers

Long tail keywords are critical to the success of any online search marketer since they account for around 70% of the total web searches. After Google implemented the Hummingbird Update, they started giving more value to the overall context of the content. This significantly increased the importance of using a

10 May

Marketing Disruptions and Innovation

Marketing has talked about using SWOTs to find that USP (unique selling proposition) for years, but change to the process is at work, and its called disruption. Disruption Marketing is about creating new opportunities and possibly shaking up the norm. The concept isnt that new, but the approach is becoming

09 Jun

Top 10 Misleading Marketing Tactics

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