Own the Expo – 5 Tips for Standing out at Industry Events and Exhibitions

29 May

There are tens of thousands of industry events and exhibitions taking place throughout the country every year. No matter where you go, businesses are trying to make their mark on the world. While there’s nothing wrong with joining the masses, you need to stand out if you want to make it worth your while. Otherwise, you’re giving hard-earned money to the organizers for nothing. With that in mind, read on to discover how you can own the expo.  

Be the Giveaway Guy

Be the giveaway guy (or girl). Hand out promotional products decorated with your branding, and make sure no one can pass you by without receiving an awesome reminder of your business.

You might think this method is going to cost more than it’s worth, but that’s certainly not the case. You can buy inexpensive, high-quantity products in bulk that pack massive brand-recognition value into their low overall cost. Try pens, lanyards, travel coffee mugs and anything useful and practical for the adults. Kids will always be suckers for balloons. And adults and children alike will be overjoyed by candy. You’ll sure beat the guys who are only handing out flyers!  

Display with a Difference

When you sign your business up for an expo, you receive specifications for your site. Expect to be given a set size and height, along with some decorative restrictions. Familiarize yourself with those rules, then push them to the absolute limit. In 2019, there were nearly 28,000 tradeshows, conferences, and workshops in the United States. You really have to pull one out of the bag to show visitors something they haven’t already seen before.

Dress to Impress

Imagine standing at your event site in Hawaiian shirts and slacks? That might fly at an island resort, but not when you’re trying to sell your professional products or services. While it’s tempting to get creative, most people respond well to standard business attire as it offers a sense of organization, knowledge, and ethics. If you want to foster those feelings, you need to dress to impress.  

Have a Goal

Many business owners sign up for expos to get their business in the public eye. You’re there, people see you, and they may (or may not) remember you in future. It’s crucial to turn up with more of a goal than just hoping someone will remember you. Otherwise, you’ll stand there all day and achieve little more than aching feet.

Set your goals before you reach the venue. Maybe you want to get at least ten contact numbers, or what about a confirmed meeting with a key industry figure? If you have products, you might want to sell a certain amount for the day. Know what you want to achieve and then go after it.

An Interactive Approach  

In line with putting effort into your display, it also doesn’t hurt to make your site one with which people can interact. While there’s nothing wrong with handing out brochures and answering questions, there’s much more you could be doing.

For example, a video game salesperson could have a console set up for demonstrations, while a makeup seller could offer free makeovers. The more you offer at your site, the more engagement you’ll get. The average attendee spends a little over eight hours at an expo, make sure you win yourself as much of that time as possible.

Expos, conferences, and trade events don’t work for every business, but you can make them work for you. If you put time and effort into ensuring your site stands out, there’s no reason you can’t have all the success in the world.


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